beggin for filler

Lawsuit over Beggin’ treats asks: Where’s the bacon? Answer: They’re ain’t none. Sorry!

Nestle Purina Petcare Co’s Beggin’ dog treats may fool dogs into thinking they are mostly made of real bacon, but a federal lawsuit claims that humans are gettin’ fooled too. Even Nestle Purina admits that they think pet parents are fools to believe the ads, saying:

“The notion that anyone would actually think we’re selling bacon is nonsense.”

The proposed class action filed Tuesday by pet parent Paul Kacocha of Dutchess County, New York, said he and other dog owners paid a premium for popular Beggin’ products, assuming, of course, that they were actually made mostly of real bacon, when in fact the meat is only a microscopic portion of the pet treats.

Made with real filler!

Kacocha said customers were duped by how the treats looked, smelled and resembled actual bacon – and the name “Beggin” even sounds like “bacon” – despite being made primarily of filler (aka crap) ingredients. Yet, the packaging prominently touts a picture of real bacon and proclaims the treats are “made with real bacon!” according to the lawsuit.

The ads claim:

They smell like smokin’ sizzling bacon. Taste like savory, meaty bacon. Heck they’re even MADE WITH REAL BACON!

But alas, bacon is but a teensy-weensy, itsy-bitsy part of the product, tenth on the list of ingredients, behind wheat, corn, and more wheat, and more corn, sugar and corn syrup, among other crap:

Ground wheat, corn gluten meal, wheat flour, water, ground yellow corn, sugar, glycerin, soybean meal, hydrogenated corn syrup, bacon (preserved with sodium nitrite), salt, bacon fat (preserved with BHA and citric acid), meat, phosphoric acid, sorbic acid (a preservative), calcium propionate (a preservative), natural and artificial smoke flavors, Red 40, Yellow 5, Blue 1, Yellow 6, added color. S-4005

Yet, on Purina’s website they proudly announce in the Ingredients & Nutrients section, just a single sentence: Made with real bacon.

The irony

One well-known Beggin’ commercial that has aired on national television featured a dog jumping on his owner asking, “Where is it? Where’s the bacon?” That ad, the lawsuit said, is “an ironic, though unintended metaphor for this entire case.”

The lawsuit seeks to represent all consumers who purchased the treats in New York state, and is asking for an unspecified amount of damages. It says Nestle Purina violated state consumer-protection laws against false and deceptive advertising.

You just don’t get it

Purina spokesman Keith Schopp said in a statement the company has always been transparent and accurate in its advertising, marketing and packaging:

“The notion that anyone would actually think we’re selling bacon is nonsense,” he said. “Consumers get it, and dogs love it.”

They do?

I don’t know what is more insulting, Purina’s assumption that consumers should know they’re being lied to or the ones that don’t are idiots for not “getting it” and believing their false and misleading ads?

Beggin’ for filler!

St. Louis-based Nestle Purina Petcare is a subsidiary of Nestle SA, and is the largest U.S. pet food company on the planet. The company sells a range of Beggin’ varieties, including Beggin’ Strips Bacon, Beggin’ Thick Cut Hickory Smoked Flavor and Beggin’ Collisions Bacon, Egg & Cheese.

The lawsuit, Kacocha v. Nestle Purina Petcare Company, was filed on Tuesday in U.S. District Court for the Southern District of New York, case No. 15-5489.

Source: Rueters

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Mollie Morrissette

Mollie Morrissette, the author of Poisoned Pets, is an animal food safety expert and consumer advisor. Help support her work by making a donation today.

Comments (4) Write a comment

  1. Interesting article, I never fail to be amazed at ppl who are…well 2b nice ignorant…you spill hot (hot yeah duh) coffee on yourself and you can make millions of McDonalds when you are not to be drinking coffee in your car anyhow as hand must be at 10 & 2. Now ppl eating dog food…I do not even know what to say to this idiocy.


  2. I think it’s disgusting stuff like this is allowed on the market. But since it is, people should wake up – read ingredients and know they are poisoning their pets giving them this! I always thought it was amusing to see they have a cartoon dog ‘eat’ beggin’ strips on the commercial. You know damn well anyone in the know -like the owner of the ‘acting’ dog – isn’t going to allow their pet to eat that crap! Thanks for a great blog and website Mollie and getting the word out. We love you.


    • Bless you! I do what I can and when Keith Shoop or whatever his name is – the spokesman for Nestle-Purina says something like that – I just couldn’t help but rip him a “new one.” I mean. Don’t get me started!



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