Have you ever been the victim of a misleading pet food ad or a deceptive marketing scheme? Perhaps there was a time when a very compelling ad convinced you to buy a pet food product, only to find out later that you had been misled by the marketing?
If so, you’re not alone.
Each year, American consumers lose billions of dollars as a result of deceptive marketing of pet food and false ads. These run the gamut from blatant lies and fraudulent scams to subtle ploys intended to confuse and mislead. Not only do these tactics impact us as consumers, but a mind-boggling amount of money is misdirected in our economy as a result of deceptive marketing. All too often, companies with quality goods and services lose out to businesses premised on false marketing campaigns.
This paradigm needs to change. We need to put a stop to the deception.
What Poisoned Pets is doing to change the world
Poisoned Pets mission is to be the top resource dedicated to empowering consumers to protect themselves against false pet food advertising and deceptive marketing by exposing corporations that are more interested in profits than the wellbeing of pets. We work to achieve our mission through investigative journalism, education, advocacy, and the promotion of safe pet food.
In addition to offering you the resources to understand and avoid deceptive marketing practices, we keep you updated on current issues and warn you of current schemes in the marketplace meant to deceive and defraud you.
If you’ve been a victim of false advertising, you can also contact us to investigate your claim and share the details with others.
What you won’t ever find on Poisoned Pets
We do not receive government or corporate funding nor are we aligned with, or are members of any pet food or animal feed industry association. We do not sell, promote or otherwise endorse (either implicitly or actually) any pet food products. You will not find any lists of recommended or preferred pet foods, nor will you see advertisements on our website.
To maintain Poisoned Pets’ hard-won independence, its credibility and integrity, there cannot be a conflict of interest. Instead, Poisoned Pets’ advocacy work is funded by private individuals, not the pet food industry, nor any other private or public institution.
As such, we rely entirely on the generosity of readers like you to produce top-notch investigative reporting in the public interest.
Who is behind Poisoned Pets?
Mollie Morrissette, the founder and author of Poisoned Pets, is one of the nation’s leading pet food safety advocates at the forefront of the animal food safety movement in this country. As such her website Poisoned Pets is one of the most comprehensive sources of health risks associated with commercial pet food on the web.
Mollie’s meticulous research documents how pet food companies continue to mislead consumers with false and misleading advertising and how most commercial pet foods on the market put the health of pets at risk of foodborne illness, disease and premature death. Her work expertly summarizes why the safety assessments conducted by the FDA teeter on a foundation of outdated science, weak regulations and poor enforcement, and why food for animals must urgently become a top food safety priority.
She is also one of only two consumer advocates in the United States permitted to be a consumer advisor to the Association of American Feed Control Officials (AAFCO). She sits on two of the most important groups in AAFCO, the Pet Food Committee and the Ingredient Definitions Committee, whose role it is to develop laws and enforcement policies for regulating the manufacture, labeling, and sale of pet food for American consumers.
What sets Poisoned Pets’ work apart?
There are only a small handful of pet food safety advocates in America, and even fewer that don’t sell any products relating to the sale or promotion of pet food.
Unlike other advocates, Mollie Morrissette does not sell, promote, or endorse pet food products or supplements, nor is she affiliated with any pet food company in any way. She remains fiercely independent, in a landscape littered with advocates whose work is related to the promotion of pet food products, whereas Mollie steadfastly refuses to accept any advertising or sponsorship from pet food companies.
Some pet food safety advocates do, but that money can cause problems if campaigns to protect pets conflict with a corporation’s bottom line. Therefore, her work is entirely free of commercial influence, and thus her credibility is unassailable.
Investigative journalism is priceless – but it is not free.
Poisoned Pets’ work is entirely supported by individuals – readers just like you. Without it, this vital work could not continue.
So next time you find spare change in your couch cushions or a dollar in your laundry, keep in mind that giving a little can matter a lot. If you’re ready to help save lives, make a gift to Poisoned Pets today.